We just wrapped up an interesting dataset that looks into specific applications of CRISPR in activation, knockout, and repression settings. Most people are aware that CRISPR, as a general application,…
Example Research Profile Dashboard: Contact Mapping
We developed the Research Profile Dashboard to provide our clients with a precise view into researcher behavior and activity. As an example below, we show the most active and cited…
Inside Contact Mapping Research: A Global View of Top Labs and Authors
Since Job Dekker introduced the chromosome conformation capture (3C) approach in 2002, there have been numerous modifications and enhancements to the core method that continue to improve upon its robustness and…
Add Some Life and Sciences into your CRM
If you’re like most life sciences marketers, you’re now swimming (often upstream) in data. It started innocently enough about a decade ago with web analytics data and email campaign metrics, then…
Getting Started with Brand | Citation Analytics
Although PubMed is not going to be very helpful when monitoring your product brands, Stanford’s HighWire Press and Google Scholar are useful, and relatively easy to use. Let’s take a…
Insights into New Brand Adoption Using Peer Review Mentions
SuperScript® has been a dominant brand in reverse transcription for 15 years now. Over the years, the mighty RT brand has churned out oodles of cDNA for use in a demanding range…
Market Research vs. Brand Monitoring in Peer Review Journals
Scientific journals provide a wealth of insights and useful ammunition that can boost nearly every facet of product development and commercialization processes. Unlike market research, which is based on stated…