Citation Listening Feeds
Effective product development and marketing start with good listening. That's why we listen to millions of researchers every month who tell us how they approach their work, what they're studying, and what technologies and products they use to perform their studies.
Using our proprietary mining algorithms, we set up "listening feeds" for our clients. These feeds distill down the enormous amount of data in scientific databases to a more manageable amount of data that meets our customers' specific needs.
Applying Citation Listening Feeds
Best of all, you can monitor anything you want within the full-text of papers, not just abstracts, publication titles, and keywords. This makes in possible to track behavior that isn't generally indexed in PubMed's interface like:
- What products are being used?
- What technology platforms?
- What types of samples are being studied?
- What biomarkers or targets are being investigated?
- And much more...
Monitoring scientific databases every month to see who's published with your products is time-consuming. Your time is better spent on your business, so let us set up a listening feed that monitors who, where, and when a researcher publishes with your products.
Listening feeds are an excellent resource when you want to know what researchers are studying certain types of samples, validating interesting biomarkers, or using a technology or product and how frequently. If it's mentioned in a paper, we can track it.
Listening feeds help you keep your friends close and your enemies closer. It's important to understand when your products are being used or "discussed" in peer-review publications, but often it's just as important to know when your competitors' products are being used.
Don't Know Where to Start?
Let us put together a complimentary citation marketing plan for you while you take all the credit.