Content marketing is pretty popular nowadays for good reasons, sharing useful information that educates an audience is a great thing to to when you're trying to build or maintain a relationship.
It isn't easy though and takes research, planning, management, and talent. The good news? There are some lower exertion starting points and it starts with your product citations.
Putting Your Citations to Work
The reason why we love product citations for content marketing is that your customers have done most of the work for you. They've purchased your product, put it to work, and wrote a nice paper about it that gets promoted by journals. You should probably return the favor and there's no better way to do that, then write about their work.
Why else are citations a great content marketing resource? For starters, researchers like learning more about what's going on in their field. Commentaries on recent publications provide that.
They want to see that your products or technology can work outside your R&D team's hands. A nice publication citing your product will show that as well.
CITATIONS TO CONTENT MARKETING EXAMPLES
Your product citations can be used in a tremendous variety of ways, but here are just a few approaches that we have used them to get your creative juices flowing.
Don't Know Where to Start?
Let us put together a complimentary citation marketing plan for you while you take all the credit.