Citalytics monitors scientific journals to help our clients make more informed business decisions. Our data provides unique insights to our clients that enable them to see product usage trends, analyze market share, find new business opportunities, and better understand competitive dynamics in labs all over the globe.
Here are just a few ways our citation analytics data can be applied:
Fine-Tuned Market Research
If you ask somebody a question, you’re likely to get an answer, but are you asking the right people? Many market research surveys poll broad audiences that have little to no relevant experience. Our monitoring services can help build targeted panels so you can invest your time and resources surveying, interviewing, and engaging the right audience.
Comprehensive Brand Monitoring
Most companies acknowledge that peer review citations are the gold standard when it comes to user testimonials. The problem is that it’s a full time job trying to keep track of who’s publishing with your products and when. Our monitoring services listen and alert you when researchers are publishing with your products so you can make a big deal about it.
Scalable Competitive Intelligence
Keeping track of your company’s product trending is challenging, but monitoring your competitors footprint in scientific publications can be near impossible. We help our clients keep track of key competitors so they’re aware of what’s happening outside their walls as well as within.
Targeted Lead Acquisition
Understanding who to target your marketing efforts to and when isn’t easy, but we can help. Our proprietary algorithms identify who is an ideal target for your compelling message so you don’t spend time trying to engage the wrong majority.
Customer Annotation and Segmentation
Most companies have plenty of “contacts,” but they often lack the context needed to communicate with them effectively. Our monitoring services help you get to know your contacts better so you spend more time talking with your audience, rather than at them.
Personalized Marketing Campaigns
Talking to researchers like they’re anonymous isn’t cost effective. We help our clients develop contextually relevant communications based on their prospects’ and customers’ work. Imagine the response you can get when you high-five your customers when they publish.
Conversion Driving Citation Lists
Most marketers agree that product references help drive revenue. We couldn’t agree more, which is why it surprises us when more companies aren’t continuously tracking their products in scientific journals. We help our clients build comprehensive citation lists and continuously listen for when and where their products are used.